George Lois is coming to Minneapolis!

The College of Design at the University of Minnesota is hosting this year’s AIGA See Change Conference, and I am pretty amped that George Lois is going to be there. It’s not too often than I get the chance to see (and perhaps meet) someone who has a few pages devoted to him in my History of Graphic Design textbook. Lois is perhaps best known for art directing the controversial Esquire cover (shown above) featuring Muhammad Ali, though much of his other work at Esquire and on various other campaigns is also widely recognized. Read more about him here and view some more of his Esquire work here and ad campaigns here. This one for Tommy Hilfiger is one of my favorites.

At over 80 years old, I’m feeling pretty fortunate that Lois is coming to speak so close to home. I’m pretty sure he’ll be entertaining, if nothing else. Here’s a little preview I found on YouTube. He will likely be promoting his upcoming book, Damn Good Advice (for people with talent!): How to Unleash Your Creative Potential by America’s Master Commuicator. If you can’t tell from the video clip or the title of his book, he won’t be short on opinions. But then again, he’s never been one to shy away from controversy.